Long term results! BlueStem Winery is a small town business located in Parkersburg in northeast Iowa (not Idaho!). No potatoes here, just corn and soybeans and lots of pigs. BlueStem has a multi-faceted approach because in the competitive environment in which we operate, simply having a winery would not generate the income needed to stay in business. So, we have a winery plus a retail store. Our retail store sells a variety of things but is mainly focused on winemaking supplies plus WinExpert and Cellar Craft kits for our wine making customers plus brewing ingredients and home brew supplies for our beer brewing clients.
Not many people think of Iowa as wine country but a hundred years or so ago Iowa was the sixth leading producer of grapes in the United States. So what happened? Three things. Agri-chemicals, King Corn and prohibition. Fence row to fence row planting of row crops (mainly corn) and the pesticides and herbicides which were used on them plus prohibition pretty much did away with the viticulture industry in Iowa. Now the business of making wine is going through a resurgence as the number of wineries has swelled from under 20 five years ago to over 70 today. The number of acres planted to vineyards is also swelling.
So what is the 6666? It is the monthly average number of visitors we have had to our blog since we put a counter on our site on February 4, 2008. That puts us on track to have over 80,000 visitors to our blog in 12 months. So what! For me, the whole purpose of our blog is to push our website up in the search engine rankings. I research 38 key phrases (almost every day) on Google and during this three month period our average page rank has moved from 30 (end of the 3rd page) to 20. I don't think it will be 10 in another three months (it gets tougher!) but I hope to see gradual progress. It would help if I could find the time to write a blog article every day but the demands of the retail store and the winery prevent that at times.
The last few days have been part of this hectic time as we had three deliveries of Cellar Craft and WinExpert ingredient kits plus a restocking of our homebrew supplies and home wine making inventories. Many of the WinExpert kits and Cellar Craft wine kits were this year's limited edition kits and had been pre-sold. That meant that in addition to unloading the Cellar Craft and WinExpert wine kits we also had to package a bunch of them up and ship them out on FedEx.
Not many people think of Iowa as wine country but a hundred years or so ago Iowa was the sixth leading producer of grapes in the United States. So what happened? Three things. Agri-chemicals, King Corn and prohibition. Fence row to fence row planting of row crops (mainly corn) and the pesticides and herbicides which were used on them plus prohibition pretty much did away with the viticulture industry in Iowa. Now the business of making wine is going through a resurgence as the number of wineries has swelled from under 20 five years ago to over 70 today. The number of acres planted to vineyards is also swelling.
So what is the 6666? It is the monthly average number of visitors we have had to our blog since we put a counter on our site on February 4, 2008. That puts us on track to have over 80,000 visitors to our blog in 12 months. So what! For me, the whole purpose of our blog is to push our website up in the search engine rankings. I research 38 key phrases (almost every day) on Google and during this three month period our average page rank has moved from 30 (end of the 3rd page) to 20. I don't think it will be 10 in another three months (it gets tougher!) but I hope to see gradual progress. It would help if I could find the time to write a blog article every day but the demands of the retail store and the winery prevent that at times.
The last few days have been part of this hectic time as we had three deliveries of Cellar Craft and WinExpert ingredient kits plus a restocking of our homebrew supplies and home wine making inventories. Many of the WinExpert kits and Cellar Craft wine kits were this year's limited edition kits and had been pre-sold. That meant that in addition to unloading the Cellar Craft and WinExpert wine kits we also had to package a bunch of them up and ship them out on FedEx.










